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The Value of a Good Domain Name


Domain names to the internet are the as necessary as wheels on a car. All websites need a domain name; it is how your website is found on the internet by your potential customers. It is your unique identifier and two organizations can not have the same domain name. Your domain name is not really purchased or bought; it is actually leased for a year to 10 years.

Choosing a good domain name requires some thought, because picking a good name may be an important factor in getting return visitors to your site. You will want to keep it short and to the point, no more than 14 letters. This can help reduce the chance of a visitor mistyping your site and ending up on another site.

It is a good idea to choose a domain name that reflects the type of business you plan to do. You will use the name often in your website and if done right it can help you with promote your site with the search engines. What are some tips for choosing a domain name?

Tip 1 - Buy it early. Take a day or two to decide on your name. Think it through, but, don't procrastinate. Over 30,000 domain names are sold a day. Don't let someone else beat you to a good domain name.

Tip 2 - Buy your name in .com and .net. Let's say you buy domain name KCBBQ.com. Your competitor, who also sells Kansas City BBQ sauce, knowingly buys KCBBQ.net and maybe even KCBBQ.biz. Why would he do that? Isn't he limiting his own business by getting a name similar to yours and won't he confuse his customers? Don't think your competitor is innocent. He has just engaged in a domain name trick! He is not planning on conducting his primary business under these names. He bought those names to TAP into your business! Avoid this common newbie mistake and buy all the necessary domain names to protect your interests.

Tip 3 - Buy alternate domain names. Domain names are so cheap that it is affordable to practice this tip. Let's say you decide that you want to also buy KCBBQ.com and .net why not purchase KC-BBQ.com and .net. These other sites won't go to waste. You can point these sites to your main domain name KCBBQ.com and increase the traffic to your site.

Tip 4 - What if all good domain names are taken? You should consider buying a previously owned domain name. As we mentioned before domain names can be purchased for multiple years. Sometimes the lifecycle of a website comes to an end and the domain name already has a good page ranking with search engines. You can effectively buy yourself traffic without any work.

Tip 5 - If at all possible don't choose a domain name that is close to competitors, just because you like the name. For example, if there is a web hosting company called domainexpress.com, it is not recommended that you pick domain-express.com. Take some time think it out, but, don't wait too long picking your internet identity. It is a necessary exercise in defining your buisness and it can be fun. If you don't like it, the worst thing that can happen is that you -sell it; There are profits to be made in doing that too!

Tariq Giaziri
Head Developer
http://www.iamtq.com


MORE RESOURCES:

IHG Fought to Control Domain Names But Parks Two of Their Own Generics
Elliot's Blog (blog)
A while back, I wrote about Intercontinental Hotel Group's massive UDRP filing for 1529 domain names that they believe infringed on some of their hotel ...

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CBC.ca

Research In Motion Purchases BlackPad.com Domain Name
Erictric
You see, Waterloo, Ontario-based Research In Motion has purchased the BlackPad.com domain name for an unknown amount of money. This, of course, is leading ...
RIM acquires Internet domain name rights to Blackpad.comVancouver Sun
RIM's 'BlackPad.com' Signals Attack Of The 'Pads'InformationWeek

all 1,605 news articles »


TheHostingNews.com (press release)

.CO Domain Names Now Available
Mashable (blog)
Missed out on a great .com domain name? Well, maybe you can still get the .co variety. Registry operator of .co domains, .CO Internet SAS, today announced ...
.CO Top-Level Domain Names Officially Available TodayErictric
.CO Domain Names Now Available to the PublicPR Newswire (press release)
Overstock buys the O.co domain nameInternetRetailer.com
PR Web (press release) -Breaking Money News -Breaking News and Sport
all 111 news articles »


Domain game replayed
Washington Business Journal
“They didn't do their homework,” said William Schippert, a Michigan accountant who snatched up washingtonnationals.co and domain names for several other ...

and more »


Baidu Lawsuit Could Set Registrar Precedent
Internet Evolution
As the title of one industry newsletter blog puts it: “Companies Have a Fiduciary Responsibility to Lock down Domain Names.” The article suggests domain ...

and more »


Domain Name Web Hosting – What You Need To Know
Intac (blog)
When domain name web hosting is mentioned, a couple of things come to mind. First, a place to host your new site, and second, it can be a place to park your ...

and more »


Use of mark in domain name for car brokers held to be nominative fair use
World Trademark Review (subscription)
Rather, as with most trademark disputes, the question is whether the unauthorised use of the trademark in the domain name gives rise to a likelihood of ...




MarketWatch

Meg Whitman submits her resume to California voters
MarketWatch
In a lawsuit Whitman filed against the domain-name owner in late 2008, she sought to make clear: "Meg Whitman is an Internet pioneer and businessperson ...

and more »


Lead Generation Domain Names Lead Quality Prospects Right To Your Doorstep
AddPR.com (press release)
Use keyword rich domain names related to your business products or services to attract qualified prospects while you sleep. ...


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